Atlas Build — Cost Breakdown

Three-stage investment plan from MVP to full intelligence platform. All costs in GBP. Developer rate: £100/hr.

 Weeks 1–8  Weeks 9–24  Weeks 25–52
Stage 1 — Launch
£12,500
+ £388/mo recurring
Stage 2 — Grow
£36,000
+ £1,706/mo recurring
Stage 3 — Dominate
£40,000
+ £5,267/mo recurring
1
Launch — Get Atlas Live
Core concierge handling guest conversations across all channels
£12,500
+ £388/mo
What you get
  • Atlas live on WhatsApp, email, Airbnb, and website chat
  • Chatwoot unified inbox for your team
  • FAQ answers, property info, check-in details — fully automated
  • Guest preference memory and personalised greetings
  • 3-tier approval system via WhatsApp
  • Shadow mode testing before go-live
  • Basic CRM integration (HubSpot)
One-Time Developer Costs
Work PackageHoursCost
Master Workflow — Server, Chatwoot, n8n, Qdrant, InfisicalFull infrastructure foundation45 hrs£4,500
Concierge Agent — Core conversation flowsFAQ, property, booking, maintenance, handoff flows50 hrs£5,000
Knowledge base ingestion pipelineQdrant setup, embeddings, retrieval testing15 hrs£1,500
Shadow mode + go-live deploymentTesting, monitoring setup, phased launch15 hrs£1,500
Total Developer Cost125 hrs£12,500
Monthly Recurring Costs
ServiceTierMonthly
Hetzner VPS (CX31)8GB RAM, 2 vCPU — runs Chatwoot, n8n, Qdrant, NginxCloud£8
Claude API (Anthropic)~1,500 conversations/mo on Claude SonnetPay-as-you-go£200
360dialog — WhatsApp Business APIPlatform fee + per-conversation chargesStandard£120
HubSpot CRMContact management, basic propertiesStarter£18
VoiceflowConversation flow design and managementPro£40
Domain + SSLAnnual domain amortised monthly. SSL via Let's Encrypt (free)—£2
ChatwootSelf-hosted on your VPSSelf-hostedFree
n8nSelf-hosted on your VPSSelf-hostedFree
QdrantSelf-hosted on your VPSSelf-hostedFree
InfisicalSelf-hosted secrets managementSelf-hostedFree
NetlifyRoam HQ dashboard hostingFree tierFree
Total Monthly£388
Year 1 Total Cost
£17,156
Timeline
6–8 weeks
2
Grow — Full Concierge, Investor Agent + Dashboard
Proactive outreach, Rewards, travel discovery, investor intelligence, and a live investor dashboard
£36,000
+ £1,706/mo
What you get (in addition to Stage 1)
  • Proactive pre-arrival outreach with personalised itineraries
  • Roam Rewards integration — tier-aware responses and perk redemption
  • Travel discovery — Atlas suggests Roam listings based on guest preferences
  • Restaurant and experience booking assistance
  • Investor Agent — portfolio tracking, market updates, and conversational queries
  • Market data for 2–3 key regions (Dubai, UK, Bali)
  • Core analytics engine — ROI, yield, benchmarking, comparable analysis
  • STR analytics via AirDNA and PriceLabs
  • Investor dashboard — portfolio overview, per-property drill-downs, performance charts
  • Atlas chat on dashboard — investors ask contextual questions while viewing their data
  • HubSpot Professional with full automation and investor pipeline
  • System monitoring via Grafana
Additional One-Time Developer Costs
Work PackageHoursCost
Advanced Concierge flowsProactive outreach, Rewards lookup, itinerary builder, listing search35 hrs£3,500
Investor CRM & profile intelligenceHubSpot investor pipeline, preference model, portfolio schema40 hrs£4,000
Market data infrastructure (3 regions)Dubai, UK, Bali — data pipelines, normalisation, refresh60 hrs£6,000
Core analytics enginePortfolio calculator, market benchmarking, comparable analysis50 hrs£5,000
Investor conversation flowsMarket inquiry, portfolio review, opportunity discovery45 hrs£4,500
Core investor dashboardPortfolio overview, per-property views, performance charts, API endpoints60 hrs£6,000
Dashboard–Atlas integrationChat widget on dashboard with page-context awareness20 hrs£2,000
Testing, compliance review, beta launchShadow mode, data validation, beta investor UAT50 hrs£5,000
Total Additional Developer Cost360 hrs£36,000
Monthly Recurring Costs (replaces Stage 1 costs)
ServiceTierMonthly
Hetzner VPS (CX41)16GB RAM, 4 vCPU — handles increased load + dashboardCloud£14
Claude API (Anthropic)~5,000 conversations/mo (guests + investors)Pay-as-you-go£660
360dialog — WhatsApp Business APIHigher volume + investor channelStandard£160
HubSpot CRMCustom properties, workflows, API access, investor pipelineProfessional£350
VoiceflowMultiple agent flowsTeams£100
AirDNASTR market data — 3 key marketsMarket Minder£120
PriceLabsRevenue analytics — ~10 propertiesPer-listing£200
Jurny PMSProperty management system (if not already subscribed)Standard£70
Grafana CloudDashboard and system monitoringPro£30
Domain + SSL—£2
Self-hosted servicesChatwoot, n8n, Qdrant, Infisical, NetlifySelf-hostedFree
Total Monthly£1,706
Stage 2 Year 1 Cost
£56,472
Timeline
14–20 weeks
3
Dominate — Full Intelligence Platform
Global market coverage, predictive analytics, proactive intelligence, and advanced dashboard
£40,000
+ £5,267/mo
What you get (in addition to Stage 2)
  • Global market coverage — all major regions (US, Europe, Asia-Pacific, full Middle East)
  • Predictive occupancy and revenue modelling
  • Scenario modelling (buy/hold/sell projections with Monte Carlo simulation)
  • Currency impact analysis for cross-border investors
  • Exit strategy modelling with market cycle indicators
  • Regulatory radar — automated compliance monitoring per jurisdiction
  • Personalised weekly/monthly market intelligence briefs
  • Deal flow scoring — auto-match investors to new opportunities
  • Peer benchmarking (anonymised portfolio comparisons)
  • Anomaly detection and proactive alerting
  • Advanced dashboard — interactive heatmaps, fan charts, notification centre
  • Advanced Atlas-dashboard features — context-aware handoff from any dashboard element
Additional One-Time Developer Costs
Work PackageHoursCost
Global market data integrationUS, Europe, Asia-Pacific feeds + normalisation for all regions80 hrs£8,000
Advanced analytics enginesScenario modelling, exit strategy, currency impact, seasonal patterns70 hrs£7,000
Proactive intelligence systemsMarket briefs, deal scoring, regulatory radar, anomaly detection60 hrs£6,000
Advanced dashboard featuresInteractive visualisations, heatmaps, fan charts, notification centre40 hrs£4,000
Advanced Atlas-dashboard integration"Ask Atlas about this" context handoff from any element10 hrs£1,000
Predictive modelling & forecastingOccupancy forecasting, revenue projections, market cycle analysis50 hrs£5,000
Peer benchmarking & lifecycle trackingAnonymised cohort engine, investment pipeline tracking30 hrs£3,000
Full compliance testing & go-livePer-jurisdiction review, beta UAT, phased rollout, monitoring60 hrs£6,000
Total Additional Developer Cost400 hrs£40,000
Monthly Recurring Costs (replaces Stage 2 costs)
ServiceTierMonthly
Hetzner Dedicated Server (AX41)64GB RAM, 6-core — production-grade for full platformDedicated£45
Claude API (Anthropic)~15,000 conversations/mo across all agentsPay-as-you-go£2,000
360dialog — WhatsApp Business APIHigh volume across guest + investor channelsStandard£200
HubSpot CRMEnterprise features, advanced reporting, custom objectsEnterprise£1,100
VoiceflowTeams£100
AirDNAFull market data — all global marketsEnterprise API£400
PriceLabsRevenue analytics — 25+ propertiesPer-listing£500
Property MonitorDubai/UAE real estate data APIAPI Access~£300
CoreLogic / ATTOM DataUS + UK property data APIsAPI Access~£400
Beyond PricingDynamic pricing intelligence and rate benchmarksPro£150
Jurny PMSStandard£70
Grafana CloudProduction monitoring and alertingPro—
Domain + SSL—£2
Self-hosted servicesChatwoot, n8n, Qdrant, Infisical, NetlifySelf-hostedFree
Total Monthly£5,267
Stage 3 Year 1 Cost
£103,204
Timeline
20–30 weeks

Cumulative Investment by Stage

After Stage 1
£12,500
£388/mo recurring
Year 1 total: £17,156
After Stage 2
£48,500
£1,706/mo recurring
Year 1 total: £68,972
After Stage 3
£88,500
£5,267/mo recurring
Year 1 total: £151,704
Total Developer Hours by Stage
StageWorkflow CoverageHoursCost @ £100/hr
Stage 1 — LaunchMaster Workflow + Core Concierge125 hrs£12,500
Stage 2 — GrowAdvanced Concierge + Investor MVP + Dashboard360 hrs£36,000
Stage 3 — DominateGlobal Intelligence Platform + Advanced Analytics400 hrs£40,000
Grand Total885 hrs£88,500
Note on estimates: API costs scale with usage — the figures above assume conversation volumes of 1,500 (Stage 1), 5,000 (Stage 2), and 15,000 (Stage 3) per month. Services marked with ~ are custom-quote and may vary. Data feed costs for Property Monitor, CoreLogic, and ATTOM require direct negotiation. Developer hours are estimates and may vary ±15% based on complexity encountered during implementation. All prices exclude VAT.